Serap Tekin

Serap Pollard London is a Lifestyle brand.

In 2000, she studied at London College of Fashion, University of the Arts, and Central Saint Martins College, adding to her already impressive resume. In 2012 she completed her Master at University of the Arts London / Chelsea College of Art and Design / Textile Design.

Her success was awarded with Outstanding Achievement during her studies, as she participated in Design Contests held both in Turkey and England.

After working for 10+ years in London with well-established companies (Laura Ashley etc.) and Designer Brands which continuously attended International and National Fashion Fairs, she launched her brand under the name of SERAP POLLARD LONDON in 2011.

Serap always searches for the new and experimental in her creations based on a special combination of her concepts and designs. One key indication that a brand has become a lifestyle is when it successfully extends beyond its original product category. Serap’s style evolves into a refined pureness of female elegance, but is still very comfortable and wearable. Every detail, high quality of standard, tradition, and craftsmanship is being cared for.

Serap’s collection offers a striking blend of designs with displays grace and beauty that is not only an instant impression but all day and every day wear. She believes simple and small sophisticated detail presents new meaning to the woman and fashion.

Serap Pollard London works towards promoting sustainability and helping people in the world's most marginalised communities escape poverty by actively supporting Fair Trade producer groups, in Turkey. The brand provides training to artisans and their organisations so they can improve their skills, and strengthen their businesses and social impact. Serap Pollard London also allows time for production by hand and often invests in local community projects too.

Serap Pollard is one of the few designers who produces sustainable fashion. Sustainable fashion is a way of producing clothing in an eco-friendly way. The goal being to reduce the negative impacts it has on the environment and maximise the garments lifespan, avoiding the typical short term garment trend of just wearing a piece of clothing for one season.